5 Minutes with Anastasia Soare
CEW Beauty News caught up with Anastasia Soare to learn more about her beauty journey, the most pivotal points in her career, and more.
CEW Beauty News caught up with Anastasia Soare to learn more about her beauty journey, the most pivotal points in her career, and more.
Beauty brands began January strong with innovative and collaborative products.
This quarterly report ranks the top beauty brands in earned media performance across major international markets and reveals exclusive insights into trending content, products, and brands.
On average, content about “Pride” made up 11 percent of the Top 10 brands’ June totals, with Morphe, NYX Professional Makeup, ColourPop, and Anastasia Beverly Hills seeing the highest impact from Pride content.
The investment will help enhance the social media powered brand’s e-commerce growth and international expansion.
In cosmetics, Huda Beauty rose up a spot thanks to an innovative April Fool’s gag; in skin care, Drunk Elephant debuted on the Top 10, fueled by its powerful micoinfluencer community; and, in hair care, Pantene made its first appearance in the Top 10 since December 2017, bolstered by its #GoGentle campaign.
Notably, Anastasia Beverly Hills led the Top 10 in makeup, thanks to its collaboration with powerhouse influencer Amra Olević; Olay placed in the skin care Top 10 for the first time since November 2017; and, Matrix broke into the Top 10 in hair after sparking
influencer conversation with its annual Matrix Destination conference hosted by singer, Fergie.
Notably, Anastasia Beverly Hills led the Top 10 in makeup thanks to the personalized attention the brand pays to its ambassador family; Pixi Beauty debuted in the Top 10 skin care after successfully tapping micro-influencers; and, Brazilian Bond Builder’s prolific influencers contributed to its status as January’s No. 1 brand in hair care.
Beauty Insider complied a roundup of Sephora’s best-selling products that rank at least 4.5 stars, and why they’re resonating with consumers.
The mother-daughter team has transformed ABH from brow services to brow products to one of the fastest-growing cosmetics ranges in the industry—which they said is reaping annual growth of about 100 percent since diving into the realm several years ago.
Kat Von D re-entered the Top 10, bolstered by its announcement of its forthcoming collaboration with Too Faced, the Better Together Collection, and Kylie Cosmetics is inching closer than ever to the Top 10.