Beauty Collection: Destination Beauty

Beauty Collection goes up against some of the biggest players in retail beauty. How do they maintain 4%-5% annual growth in such a competitive market?

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Beauty Collection Hits OC

Los Angeles-based prestige beauty retailer, Beauty Collection, is one of the few family-owned chains to have survived department stores, Ulta and of course, Sephora. And now they’re celebrating the opening of their fourth unit, this time in tony Orange County. After 20 years in the beauty biz, it looks as if the formula to success can be attributed to one simple word: convenience.

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