Actress Reese Witherspoon is no stranger to fronting beauty brands. Recently her interests turned to clean beauty, and she discovered Biossance. In April, Reese was named Global Ambassador for the brand.
CEW has gathered the leading experts—from retailers to tech to brands—to share their winning strategies, and what this means for the future of beauty shopping in a virtual half-day event in partnership with Afterpay.
Catherine Gore, President of Biossance, and Sheila Pollack, CMO, recently spoke with CEW Beauty News about how the brand pivoted in 2020, expansion in 2021 and spreading the clean beauty message.
The brand will differentiate the new initiative from other ingredient libraries by focusing more on clean beauty product switches instead of simply listing ingredients to avoid.
Skin care brand Biossance is aiming to be the go-to resource for education on clean beauty with the launch of its new platform, The Clean Academy.
This week’s launches included Biossance’s squalane-infused Tea Tree Collection, Nest’s first retail store and Scentbird’s new line of liquid lipsticks and makeup subscription service. Here’s what’s on the Beauty Scene from three important brands.
Each year, eco-conscious brands vie to win CEW’s highly coveted Sustainability Excellence Award. The award recognizes a beauty brand that demonstrates best practices and progress towards the goal of sustainability. Here, the six Finalists.
The biotech-based skin care brand is experiencing tremendous success due to consumers’ growing interest in natural and sustainable products.
