August Product Watch

In this month’s new product spotlight CEW Beauty News highlights new innovative category offerings including the debut of a clean, inclusive foundation line, a hand soap with the ability to dispense an image in the user’s hand, and color shifting makeup.

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Birchbox Introduces New Tiered-Pricing Structure

The new subscription rates will mean a price increase for many, but the company has detailed several changes aimed at elevating the customer experience, including personalization and loyalty points.

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Beauty’s Leading Loyalty Programs

A strong loyalty program can be a powerful tool to cement consumer engagement and repeat purchase. Here, some of the most popular loyalty programs by leading beauty brands.

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What’s Coming in 2017?

This year’s Achiever Honorees shared what’s new for their brands in 2017, changes for the Birchbox product, supporting entrepreneurs at Bluemercury, and avoiding gender stereotypes in advertising at Unilever.

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Birchbox Growing Pains?

Birchbox is still the industry’s beauty box leader, but it recently announced cuts to get back on track.

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