CEW Beauty News spoke to Ariel Gold, General Manager, Jones Road Beauty, about the challenges of launching during the pandemic, impactful marketing strategies, sustainability practices and what else to expect from the brand this year.
In a mix of social media and beauty marketing, Bobbi Brown Cosmetics is partnering with four female extreme athletes under the campaign #LongWearLifeProof. The goal is to show how makeup remains intact under extreme conditions.
Kate Upton, Bobbi Brown’s celebrity spokesperson and a social media darling with more than 1.6 million Instagram followers, appeared in a series of videos for the makeup brand this week, answering questions submitted by fans.
Cosmetic Executive Women, Inc. (CEW) is a nonprofit, professional organization with more than 10,500+ members globally, both men and women, from over 3,500 companies in the beauty and retail industries.
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