The Beauty Trends Dominating COVID-19

AI, Brand Loyalty & Sampling Emerge as Key Trends During Pandemic To better understand the fluctuating landscape, Influenster, which was acquired by Bazaarvoice in 2019, conducted a series of surveys…

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ColourPop: A Case Study in Building a Beauty Brand on Social Media

In the beauty sector brick-and-mortar retail distribution, seasonal launch schedules and outsourcing have made building equivalent brands difficult. But ColourPop is proof that it’s possible by using the fast-fashion model to beauty, buoyed a strong social media presence.

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Frédéric Fekkai: Brand Awareness is Golden

Many insights emerged at CEW’s recent Women & Men in Beauty Series West Coast panel featuring hairstylist experts Frédéric Fekkai – Brand Architect/Founder, Frédéric Fekkai; Ouidad – Founder, Ouidad; and Sally Hershberger- Celebrity Stylist & Founder, Sally Hershberger Professional Hair Care, LLC. During the panel, held March 21 at the Fairmont Miramar Hotel & Bungalows, Santa Monica, we learned from Ouidad about the discovery of the curl category, her unique cutting technique for curls and how she educates curly-haired folks on how to experience her brand, either in the salon or with her products. Sally shared the lessons she learned when entering the retail realm, signing on with some of the biggest retailers in the industry. “We weren’t really ready to go out that huge, so when you have a name it’s smarter to start out smaller. You have to learn lessons along the way.” And, above, Frédéric talks about the importance of brand awareness and how critical it is to success.

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L2’s Scott Galloway, Maureen Mullen on Brands As Media Companies

Tuesday evening kicked off FIT’s first event of 2013 from the Cosmetic and Fragrance Marketing and Management Master’s in Professional Studies Alumni Association titled: Brands As Media Companies. Presented by L2 Digital Think Tank’s Scott Galloway and Maureen Mullen, the event was held at the House of Bumble, and sponsored by The Estée Lauder Cos., and shared with dozens of brand employees (from Estée Lauder, Procter & Gamble and Unilever, to name a few) insights on today’s digital realm. Here, some of the most exciting data. (Photo Caption, from left: Frank Fronzo, The Estée Lauder Companies; Teril Turner, Bergdorf Goodman; Scott Galloway, Founder, L2 Digital Think Tank; Maureen Mullen, Research and Advisory Lead, L2 Digital Think Tank; Peter Lichtenthal, Global President Bumble and bumble and Smashbox; Carly Guerra, ELC & President F.I.T. CAFAA; Alex Fritsch Gil, The Estée Lauder Companies; Mark Polson, Vice President Creativity and Innovation, The Estée Lauder Companies.)

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