JWT: Understanding Gen Z

Aged 12-19 years old, Gen Z is already behaving radically differently from millennials. Lucie Greene, Worldwide Director, The Innovation Group, J. Walter Thompson Worldwide, shares the key characteristics of this demographic and how they are presenting new challenges for brands.

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CEW Indie Advisory Group Launches at Product Demo

Formed to reflect and service CEW’s growing indie membership base, which is now at 10%, or 700 members, the IAG consists of 20 hand-selected experts who will give advice and help nurture the next generation of indie beauty brands.

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Pixi Beauty Brand Opens Venice Store

The store will include an interactive and experiential Glow Bar, a Beauty Training Studio, SkinTreats Masterclasses, makeup applications, tutorials and an Influencer Studio to film content creation.

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ColourPop: A Case Study in Building a Beauty Brand on Social Media

In the beauty sector brick-and-mortar retail distribution, seasonal launch schedules and outsourcing have made building equivalent brands difficult. But ColourPop is proof that it’s possible by using the fast-fashion model to beauty, buoyed a strong social media presence.

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