Wella to Acquire Briogeo

The Wella Company has announced it will acquire Briogeo, one of the largest independent Black-owned brands in the United States.

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Editor’s Picks: Brands to Watch in 2022

With a flurry of acquisitions punctuating 2021, and new brands popping up at every turn, which ones are worthy of our attention and defining beauty’s new frontier? Here, a list of brands to keep on the radar for 2022 as selected by CEW’s editorial team.

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Briogeo Enters Ulta Beauty

Hair care brand, Briogeo, is expanding its retail footprint with its nationwide, omni-channel launch at Ulta Beauty, beginning January 4.

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Tribe Dynamics: January’s Top 10 Cosmetics, Skin Care and Hair Brands on Social

In cosmetics, Morphe jumped one spot to claim the No. 2 rank in the Top 10, partially due in part to the buzz around its James Charles Palette. In skin care, several Top 10 brands capitalized on launch momentum by introducing skin-soothing, cannabis-based products into their lineups. And, in hair, Briogeo entered the Top 10, stemming almost entirely from the brand’s inclusion in Boxycharm’s January box.

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