More and more brands are looking at interactive ways to keep loyal customers loyal and to engage new consumers. Burt’s Bees and Smashbox enter this creative arena with the help of Google and ModiFace, respectively.
Tribe Dynamics offers an explanation for the spread between mass and prestige skin care brands on social, as well as an analysis of Clinique on YouTube, Caudalie on Instagram and Burt’s Bees blogger sponsorship.
Cosmetic Executive Women, Inc. (CEW) is a nonprofit, professional organization with more than 10,500+ members globally, both men and women, from over 3,500 companies in the beauty and retail industries.
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