Avon Reps Key to Restoring N.A. Biz

Price increases, more product sampling and a reduction in the page count of its costly brochure, are among Avon’s tactics to restore sales and profitability in the U.S. market.

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Avon Outlines Plans for Fragrance, Skin Care and Color

Avon wants the world to see it differently.
As the company moves forward with efficiencies and cost-cutting programs, it has also been redefining and fortifying beauty brands, according to Sheri McCoy, Avon’s Chief Executive Officer, speaking at the Consumer Analyst Group of New York [CAGNY] conference last week.

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