Perfume Shopping Gets an [Online] Make Over

Cassandra Daily recently posted how consumers now have a bevy of online options in finding a new fragrance—virtually risk free. Below, an excerpt of their story that outlines three new scent ecommerce endeavors.

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The Brain Behind Rank & Style

Hip web site and email newsletter, Cassandra Daily, features relevant trends and cool social happenings of the day on what’s new and next in lifestyle, fashion, entertainment and technology. Recently, they picked the brain of Sarika Doshi, co-founder and CEO of Rank & Style, the first web and mobile platform of “top ten” lists for fashion and beauty products, targeting female consumers around the world. Here, an insightful Q&A on the other female-focused tech companies she admires and how brands can best use Rank & Style’s lists.

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The Brain Behind Rank & Style

Hip web site and email newsletter, Cassandra Daily, features relevant trends and cool social happenings of the day on what’s new and next in lifestyle, fashion, entertainment and technology. Recently, they picked the brain of Sarika Doshi, co-founder and CEO of Rank & Style, the first web and mobile platform of “top ten” lists for fashion and beauty products, targeting female consumers around the world. Here, an insightful Q&A on the other female-focused tech companies she admires and how brands can best use Rank & Style’s lists.

more