Top 10 Reasons Why Lady Gaga’s Fame Will Fly Off of Shelves

It seems like people are always talking about Lady Gaga, but right now, the buzz is focused on something other than a catchy new single or an outrageously over-the-top outfit. The singer’s first fragrance, Lady Gaga Fame, is hitting stores now, and all signs point towards it being a huge success. Why? Here are the Top 10 reasons Beauty Insider predicts it will fly off shelves, with insight from a conversation with Steve Mormoris, Senior Vice President of Global Marketing at Coty Beauty, the company behind this intriguing collaboration.

more

Top 10 Reasons Why Lady Gaga's Fame Will Fly Off of Shelves

It seems like people are always talking about Lady Gaga, but right now, the buzz is focused on something other than a catchy new single or an outrageously over-the-top outfit. The singer’s first fragrance, Lady Gaga Fame, is hitting stores now, and all signs point towards it being a huge success. Why? Here are the Top 10 reasons Beauty Insider predicts it will fly off shelves, with insight from a conversation with Steve Mormoris, Senior Vice President of Global Marketing at Coty Beauty, the company behind this intriguing collaboration.

more

Current Celeb Scent Sales Reflect 2004 Stats

Remarkably, sales of celebrity fragances are largely unchanged from eight years ago, according to Kathy Widmer, executive vice president, chief marketing officer, Elizabeth Arden. Kathy talked about the fragmentation of the market at CEW’s WMIBS “Formula for Success” June 26. Click to hear what she said.

more

Using Social Media to Market Wonderstruck

Traditional marketing strategies came well after utilizing social media to market Taylor Swift’s Wonderstruck fragrance. On Tuesday night, CEW’s Women & Men in Beauty Series “Formula for Success” hosted a panel discussion featuring Givaudan’s Olivier Gillotin and Elizabeth Arden’s Kathy Widmer and Ron Rolleston (from left in above photo) who shared some fun facts on promoting Taylor Swift’s best selling scent.

more

Sneak Peek: Arden Execs Talk About Creating A Scent Sensation

On June 12 Elizabeth Arden wowed the fragrance world with the news that it had acquired several global fragrance licenses, including Justin Bieber from Give Back Brands LLC. But Bieber, who broke sales records with his fragrance launch in spring 2011 with Someday, is just one half of fragrance royalty. Taylor Swift is arguably the other half, with her Wonderstruck fragrance—along with Someday—accounting for half of the U.S. growth in fragrance last season. So, what does it take to launch a successful celebrity fragrance? Elizabeth Arden’s Kathy Widmer, Executive Vice President and Chief Marketing Officer, and Ron Rolleston, Executive Vice President, Creative and New Business Development, chatted with Beauty Insider on what’s to come on June 26 at CEW’s WMIBS, “Formula for Success,” which also features Givaudan’s Olivier Gillotin, Vice President Perfumer.

more