Chanel Introduces Its First Color Scanner, Lipscanner

Chanel is launching a next-generation makeup app for lips. Perfect for the online makeup shopping era, Lipscanner by Chanel is an iPhone app available for free beginning February 22 in France, the United States, the United Kingdom, Japan, Korea and 15 other countries on the Apple App Store.

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Beauty Scene: Chanel, Walmart, Kerastase

This week’s BeautyScene is all about revamping retail, and how to care for all shades of blonde hair. From Chanel’s new sunlit SoHo atelier space to exclusive brand offshoots at Walmart to Kerastase’s new skin care-inspired hair range, here’s what you need to know now.

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Beauty Scene: Chanel; Joanna Vargas; Dr. Brandt

This week CEW Beauty Insider looked at brands that are building strong emotional connections with consumers by leveraging immersive experiences, storytelling and igniting impactful conversations. The roundup includes Chanel’s new NYC pop-up; Joanna Vargas’ expanded fifth avenue location and Dr. Brandt foundation’s inaugural speaker series event at Art Basel.

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Who’s Beauty’s Most Intimate Brand?

Brand intimacy describes an essential relationship between a person and brand that transcends usage, purchase and loyalty. Intimate brands create enhanced business performance; indulgence is the archetype most associated with the beauty industry.

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Chanel, MAC and Urban Decay Make Headlines

For the month of November, Chanel generated valuable buzz where it counted most: blog traffic, while MAC dominated the video landscape and Urban Decay beat out longtime leader MAC in social media likes and actions.

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