How (and where) To Go Global If You’re a Retailer

Over the past three years, global retailing has indeed escalated—proven by many of the world’s largest retailers who are experiencing most of their growth from international markets, among them Walmart and Tesco, a U.K. based-grocer that’s been testing new beauty formats. But breaking onto foreign soil isn’t easy, and begins with translating one’s brand’s culture into other languages and formats. Retailers considering such initiatives need to pay attention to the local laws, the competition, possible supply chain obstacles and regional tastes.