Formulating for Chinese Consumers

Freddy Bharucha, Vice President North America & Global Personal Care, P&G Beauty, discusses the differences in marketing and formulating for the Chinese market, product launch lessons and the best way to reach Chinese consumers.

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Lauder Raises Full-Year Guidance after Asia Sales Boom

As a result of the company’s local China strategy, which includes Alibaba’s Tmall marketplace, the Asia-Pacific region generated double-digit net sales growth in every major product category. The region saw a 25 percent growth, bringing total sales to $966 million for the quarter.

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Key Trends Driving China’s Booming Beauty Market

To succeed in China it’s critical to understand the nuances of the Asian beauty consumer and the trends driving growth. To give brands a competitive advantage, CEW will host How to Win in China’s Beauty Market on Wednesday, April 24 at The Union League Club in midtown Manhattan.

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Jefferies: Top 10 Preliminary Beauty Observations From Asia Travel

Jefferies spent two weeks in multiple AsiaPac markets and found core demand for beauty to be robust. Here, the top beauty observations from AsiaPac Markets, including the growing popularity of WeChat and Alibaba, as well as insights into consumer behavior and demand.

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How Alibaba is Digitizing Retail in China

With the idea that the future of retail will not be a question of online vs. offline, Alibaba founder Jack Ma unveiled the company’s “New Retail” smartphone powered concept, which is taking off in China’s retail sector.

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Lauder Posts Success in Q1 Despite New Retail Trends, U.S. Market

Growth came largely from Lauder’s recent acquisitions of Too Faced and BECCA. The company also benefitted from a continued acceleration in China, Hong Kong, travel retail and global online, as well as strength in several developed and emerging markets in Europe.

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