Below, a recap from the meeting by Tengram’s Robin Lamb, which includes meeting participant feedback on brick and mortar replenishment orders, business in China; recovery of travel retail; messaging and transparency with employees.
Freddy Bharucha, Vice President North America & Global Personal Care, P&G Beauty, discusses the differences in marketing and formulating for the Chinese market, product launch lessons and the best way to reach Chinese consumers.
As a result of the company’s local China strategy, which includes Alibaba’s Tmall marketplace, the Asia-Pacific region generated double-digit net sales growth in every major product category. The region saw a 25 percent growth, bringing total sales to $966 million for the quarter.
To succeed in China it’s critical to understand the nuances of the Asian beauty consumer and the trends driving growth. To give brands a competitive advantage, CEW will host How to Win in China’s Beauty Market on Wednesday, April 24 at The Union League Club in midtown Manhattan.
Jefferies spent two weeks in multiple AsiaPac markets and found core demand for beauty to be robust. Here, the top beauty observations from AsiaPac Markets, including the growing popularity of WeChat and Alibaba, as well as insights into consumer behavior and demand.
With the idea that the future of retail will not be a question of online vs. offline, Alibaba founder Jack Ma unveiled the company’s “New Retail” smartphone powered concept, which is taking off in China’s retail sector.
Growth came largely from Lauder’s recent acquisitions of Too Faced and BECCA. The company also benefitted from a continued acceleration in China, Hong Kong, travel retail and global online, as well as strength in several developed and emerging markets in Europe.
Cosmetic Executive Women, Inc. (CEW) is a nonprofit, professional organization with more than 10,500+ members globally, both men and women, from over 3,500 companies in the beauty and retail industries.
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