Target is aiming to tap into the underserved multiethnic market by diversifying its current beauty assortment with the addition of eight new brands, chosen specifically because of their commitment to formulating makeup for women who have medium-to-dark skin tones.
The retailer will debut four fragrance collections in-stores and online at target.com starting January 21.
Target is giving its newly-redesigned beauty aisles a present: Premium Skincare, a four-to-eight foot set featuring seven premium skin care brands merchandised in two sections—Dermatological Skincare and Specialty Skincare—aimed to appeal to Tarjay’s savvy shopper.
Christina Hennington, Vice President, Merchandise Manager, Beauty and Personal Care, Target Inc., talks about the three beauty categories with the best potential for growth, as well as what Dermstore.com immediately provides the retailer.
So you’ve developed an incredible new product, but how do you get it into stores?
