The Effect of Claims on Consumers’ Buying Habits
July 23, 2018
In this infographic, The Benchmarking Company shares survey results on which types of claims matter to consumers, the products benefiting most from claims and more.
Beauty News Tag: claims
The Effect of Claims on Consumers' Buying Habits
July 23, 2018
In this infographic, The Benchmarking Company shares survey results on which types of claims matter to consumers, the products benefiting most from claims and more.
What’s In a Beauty Claim?
June 4, 2013
The Beauty Company asked 1,000 women how they perceive beauty product marketing claims. Here’s what they said…
