Who’s Beauty’s Most Intimate Brand?

Brand intimacy describes an essential relationship between a person and brand that transcends usage, purchase and loyalty. Intimate brands create enhanced business performance; indulgence is the archetype most associated with the beauty industry.

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Moving the Needle, One Beauty Truck at a Time

Beauty trucks have been taking a nod from food trucks over the past two years, with brands including OPI, Urban Decay and Clinique jumping into the game, leaving marketers wondering if this is the next big thing in engaging consumers.

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Prime Time

Primers are one of the fastest growing makeup categories, according to Karen Grant, Vice President and Global Beauty Industry Analyst for the NPD Group. Since 2009, sales have nearly doubled, going from $67 million to $110 million year-to-date, with individual subcategories, such as eye and face primers, growing steadily.

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Holiday 2013 Promotions

Beauty brands are gearing up for a competitive Holiday season with innovative product promotions.

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Clinique Reinvents At Macy’s Herald Square

If you build it, they will come. That may have been the mantra behind the reincarnation of Clinique’s new counter at Macy’s Herald Square, which was unveiled Thursday morning to much fanfare—complete with a DJ mixing tunes and dozens of brand consultants transforming faces with the brand’s offerings of foundation, lipstick and eye makeup.

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Angelica Munson: Stay Curious, Keep Learning and Be Generous

Angelica Munson, Vice President of Clinique Global Online and Digital Marketing, has been named an Emerging Leader by 2013 Achiever Awards Honoree, Agnes Landau. Here, Angelica discusses what she did prior to entering the beauty industry, some of the best advice she’s received and her professional mantra.

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Agnes Landau: Paying It Forward

“It’s very hard to stand out in a family of overachievers,” said Agnes Landau, Senior Vice President, Global Marketing, Clinique.

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Rebecca Susman: Go For It

Rebecca Susman, Vice President of Clinique North America Marketing, was a self-proclaimed late bloomer when it came to ambition. But, as her career at Clinique evolved, so did her ambition. “I love the challenges, decision making, confronting and solving issues,” she said. It’s not ironic that the greatest piece of advice she received was from her mentor, Agnes Landau, who told her, “Believe you can do more…and go for it.”

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