Metaverse Ripe for Gen Z Shoppers: Obsess Study
Virtual shopping experiences in the metaverse, a market opportunity Bloomberg Intelligence estimates will reach $800 billion in the next two years, has a big consumer group in Gen Z.
Virtual shopping experiences in the metaverse, a market opportunity Bloomberg Intelligence estimates will reach $800 billion in the next two years, has a big consumer group in Gen Z.
Creating a signature branded experience is one of the key components to in-store success.
According to specialized recruiting firm 24 Seven, beauty companies are bringing many functions once outsourced to external firms in-house, adding new positions to their staff. Companies are looking for hard-to-find, specialized talent as well as high-demand, digital-focused professionals. Here are some talent areas that are particularly hot right now.
Chuck Rubin, President & CEO of Ulta, explains how digital can bring a beauty brand to life in a way that doesn’t occur in other more transactional industries.
Chuck Rubin, President & CEO of Ulta Beauty, discusses Ulta’s focus on creating a beauty-focused environment (physical and online) that fosters longstanding relationships with brands and consumers alike.
Chuck Rubin, President & CEO of Ulta Beauty, explains how Ulta’s customer-focused and nimbly innovative strategies set them apart from other beauty retailers.
Chuck Rubin, President & CEO of Ulta Beauty, on how Ulta curates a selection of brands in order to help their consumer find what she wants today and will want tomorrow.
Chuck Rubin, President & CEO of Ulta Beauty, discusses Ulta’s focus on creating a beauty-focused environment (physical and online) that fosters longstanding relationships with brands and consumers alike.
Despite the explosion of digital devices, the retail store is not going away any time soon and will remain the “core of the experience,” said a Deloitte Global Powers of Retailing 2012 study. However, a store may not be the final shopping destination, but “a piece in a larger, more connected customer experience,” leaving retailers to rethink their operating model. Additional retail trends from Deloitte LLC’s study include:
Following a successful run of growing Korres into a North American beauty darling—one that lured the likes of parent Johnson & Johnson—Robert DeBaker has been tapped again as CEO to overhaul prestige cosmetics firm, Becca. Charged with transforming the estimated $10 million Australian makeup brand, Bob spoke with Beauty Insider about using his leadership know-how to perhaps make beauty magic happen twice.