Tribe Dynamics: January’s Top 10 Cosmetics, Skin Care and Hair Brands on Social

In cosmetics, Morphe jumped one spot to claim the No. 2 rank in the Top 10, partially due in part to the buzz around its James Charles Palette. In skin care, several Top 10 brands capitalized on launch momentum by introducing skin-soothing, cannabis-based products into their lineups. And, in hair, Briogeo entered the Top 10, stemming almost entirely from the brand’s inclusion in Boxycharm’s January box.

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TABS Survey Indicates Possible Cosmetics Recession

The cosmetics industry is on the precipice of recession, suggests TABS Analytics’ 5th Annual Color Cosmetics Study. The most impactful result would be a reduction in the number of product launches and M&A deals in the years to come.

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U.K & France’s Top 10 Cosmetics Brands in December

Too Faced is enjoying success in both regions. The brand broke into the Top 10 in the U.K. thanks to the buzz about its first flagship store on London’s Carnaby Street, and over in France, the brand placed number one on the leaderboard.

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U.K & France’s Top 10 Cosmetics Brands in December

Too Faced is enjoying success in both regions. The brand broke into the Top 10 in the U.K. thanks to the buzz about its first flagship store on London’s Carnaby Street, and over in France, the brand placed number one on the leaderboard.

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December’s Top 10 Cosmetics, Skin Care and Hair Brands on Social

Notably, Fenty Beauty re-entered the Top 10 in cosmetics after an absence in November; Loving Tan showcased the importance of personalized sends; and, Arctic Fox Hair Color benefited from influencer content that showcased the brightly colored hair trends that persisted throughout 2017

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September’s Top 10 Cosmetics, Skin Care and Hair Brands on Social

Notably, Fenty Beauty’s highly acclaimed debut landed it in the top third spot of the cosmetics leaderboard; Lush claimed the top spot in skin care, fueled in part by
its extravagant event for influencers; and, Redken landed among the top three in hair, due to influencers who tagged their hair styled by the brand at NYFW.

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NPD: Q3 Prestige Beauty Sales +8%

“‘Tangible beauty,’ with the immediacy of results in appearance and experience, is the force accelerating the biggest trends in prestige beauty today.” – Karen Grant, Global Beauty Industry Analyst, The NPD Group

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