Coty Bets on New Strategy for Success

The initiatives build on the actions taken by the global beauty firm over the past year, which have accelerated its move towards sustainable and profitable growth, with greater cost controls and a more competitive market position.

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Coty Buys Stake in KKW

Coty Inc. is indeed putting a renewed emphasis on its beauty business as the company on Monday agreed to buy a 20 percent stake in Kim Kardashian West’s make-up brand, KKW, for an estimated $200 million.

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How AI is Shaping Fragrance

Artificial intelligence and data-driven algorithms are heralding a new era for the fragrance industry, which is being transformed by machine learning. CEW’s Beauty News presents the newest ways that AI-powered technology is reshaping the world of perfumery.

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Coty Announces $600M Turnaround Plan

The cosmetics company said the plan is designed to drive substantial improvement in its Consumer Beauty division, while also further optimizing its Luxury and Professional Beauty arm.

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5 Minutes with Younique Co-founder, Melanie Huscroft

With more than $400 million in sales, the Coty-owned company has been valuated at $1 billion. Its secret to success? Virtual beauty parties that sell personalized products paired with a variety of customized boosters.

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