The Make It Black Campaign is Back
June 9, 2022
Uoma Beauty and Pull Up For Change founder Sharon Chuter is relaunching the Make It Black campaign for its third season.
Beauty News Tag: CoverGirl
How Brands are Shaping Video Now
September 22, 2021
MOSS Studio+Magazine looks at the stories brands are telling in this new creative space, including relatable simple pleasures, a new adventure, and real conversations.
CoverGirl Opens Times Square Store
November 23, 2018
The store, measuring 10,000-square feet, will feature virtual and real-life opportunities to try on and experiment with CoverGirl products.
Covergirl Becomes Largest Makeup Brand to Earn Cruelty Free Recognition
November 5, 2018
Coty is hoping opes that by starting with its largest global makeup brand, it will be able to demonstrate the importance of this issue and prove that cruelty-free can be done on a global scale.
Skin-Tone Inclusiveness: 40 Shades is New Standard
July 24, 2018
Fenty Beauty’s 40 Pro Filt’r Foundation shades ushered in a new era in inclusive beauty. Here, CEW Beauty Insider rounds up some of the latest shade-inclusive brands, from prestige to drugstore, offering 40-plus shades, the unofficial ‘threshold’ number for inclusivity.
Covergirl to Open First-Ever Flagship Store
June 12, 2018
The relaunched CoverGirl brand is set to open a large retail store in the heart of New York, part of the mass legacy brand’s strategic overhaul.
12 Brands Getting Inclusivity Right
February 19, 2018
Here are some of the brands tackling inclusivity from an age, gender and cultural perspective, as well as some insight on why they’re resonating with consumers.
Coty Q2 Results; New Walmart Partnership
February 9, 2018
Coty has unveiled a new augmented reality try-and-buy experience with Walmart, as well as Q2 sales and revenue for its Luxury, Consumer Beauty and Professional businesses.
Jeffries Reviews Coty’s Relaunch Efforts in Mass Beauty
January 16, 2018
While the CoverGirl relaunch is underway, the changes thus far for the CoverGirl brand have been somewhat underwhelming, Jeffries reported today, following store visits over the MLK weekend.
CoverGirl Looks to Redefine Brand
October 12, 2017
The brand’s transformation includes dropping its iconic tagline and eight films starring diverse ambassadors.
COTY DELIVERS SHARABLE SOCIAL EXPERIENCES WITH STORY
September 7, 2017
STORY, New York’s ever-changing concept store, unveiled its 35th installation, “Beauty STORY,” in partnership with Coty. The boutique aims to be a canvas for inclusive self-expression, while offering a social media-driven beauty funhouse for consumers.
COTY Q4 & YE RESULTS
August 25, 2017
According to a recent Jefferies report, Coty’s fourth quarter and year-end call revealed “a fairly mixed quarter and EPS miss.”
