The Make It Black Campaign is Back
Uoma Beauty and Pull Up For Change founder Sharon Chuter is relaunching the Make It Black campaign for its third season.
Uoma Beauty and Pull Up For Change founder Sharon Chuter is relaunching the Make It Black campaign for its third season.
MOSS Studio+Magazine looks at the stories brands are telling in this new creative space, including relatable simple pleasures, a new adventure, and real conversations.
The store, measuring 10,000-square feet, will feature virtual and real-life opportunities to try on and experiment with CoverGirl products.
Coty is hoping opes that by starting with its largest global makeup brand, it will be able to demonstrate the importance of this issue and prove that cruelty-free can be done on a global scale.
Fenty Beauty’s 40 Pro Filt’r Foundation shades ushered in a new era in inclusive beauty. Here, CEW Beauty Insider rounds up some of the latest shade-inclusive brands, from prestige to drugstore, offering 40-plus shades, the unofficial ‘threshold’ number for inclusivity.
The relaunched CoverGirl brand is set to open a large retail store in the heart of New York, part of the mass legacy brand’s strategic overhaul.
Here are some of the brands tackling inclusivity from an age, gender and cultural perspective, as well as some insight on why they’re resonating with consumers.
Coty has unveiled a new augmented reality try-and-buy experience with Walmart, as well as Q2 sales and revenue for its Luxury, Consumer Beauty and Professional businesses.
While the CoverGirl relaunch is underway, the changes thus far for the CoverGirl brand have been somewhat underwhelming, Jeffries reported today, following store visits over the MLK weekend.
The brand’s transformation includes dropping its iconic tagline and eight films starring diverse ambassadors.
STORY, New York’s ever-changing concept store, unveiled its 35th installation, “Beauty STORY,” in partnership with Coty. The boutique aims to be a canvas for inclusive self-expression, while offering a social media-driven beauty funhouse for consumers.
According to a recent Jefferies report, Coty’s fourth quarter and year-end call revealed “a fairly mixed quarter and EPS miss.”