How Brands are Shaping Video Now

MOSS Studio+Magazine looks at the stories brands are telling in this new creative space, including relatable simple pleasures, a new adventure, and real conversations. 

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CoverGirl Opens Times Square Store

The store, measuring 10,000-square feet, will feature virtual and real-life opportunities to try on and experiment with CoverGirl products.

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Skin-Tone Inclusiveness: 40 Shades is New Standard

Fenty Beauty’s 40 Pro Filt’r Foundation shades ushered in a new era in inclusive beauty. Here, CEW Beauty Insider rounds up some of the latest shade-inclusive brands, from prestige to drugstore, offering 40-plus shades, the unofficial ‘threshold’ number for inclusivity.

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12 Brands Getting Inclusivity Right

Here are some of the brands tackling inclusivity from an age, gender and cultural perspective, as well as some insight on why they’re resonating with consumers.

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Coty Q2 Results; New Walmart Partnership

Coty has unveiled a new augmented reality try-and-buy experience with Walmart, as well as Q2 sales and revenue for its Luxury, Consumer Beauty and Professional businesses.

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COTY DELIVERS SHARABLE SOCIAL EXPERIENCES WITH STORY

STORY, New York’s ever-changing concept store, unveiled its 35th installation, “Beauty STORY,” in partnership with Coty. The boutique aims to be a canvas for inclusive self-expression, while offering a social media-driven beauty funhouse for consumers.

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COTY Q4 & YE RESULTS

According to a recent Jefferies report, Coty’s fourth quarter and year-end call revealed “a fairly mixed quarter and EPS miss.”

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