David Yi and KimChi, Beauty Brand Owners Who are Breaking the Mold
June 5, 2022
Entrepreneurs David Yi and KimChi are breaking the mold of who a beauty brand owner can be and what they can accomplish.
Beauty News Tag: CVS
Rael Raises $35M in Series B, Largest Investment Feminine Wellness Category
June 2, 2022
Holistic personal care brand Rael raised $35 million in a Series B, the largest investment in the feminine wellness category to date.
Musab Balbale Leaves Walmart VP Beauty Role for CVS Top Merchant Position
February 3, 2022
After nearly six years at Walmart, Musab Balbale is leaving the company for the head merchant role at CVS health, according to a report by Chain Drug Review.
CVS Focuses on Mental Health, Names Beauty Inclusivity Consultant
May 24, 2021
As the next phase of its Beauty Mark initiative, CVS has partnered with renowned media psychologist Dr. Pamela Rutledge to conduct an online survey through The Harris Poll to uncover what transparency in beauty means now that the pandemic has increased screen time and video conferences.
Olay Commits to Unretouched Ads and Influencer Content
February 20, 2020
Olay announced its commitment to zero retouching of skin images in all of its U.S. advertising, becoming the first mass skin care brand to take this stance.
CVS Expands BeautyIRL, GlamSquad to 50 Locations
October 22, 2019
After a successful pilot phase, CVS will begin rolling out it’s shop-in-shop beauty experience, BeautyIRL, to nearly 50 new locations across the country by the end of the year.
CVS to Offer Custom Hair Color in Stores
September 14, 2018
Consumers will now be able to walk out of the mass retailer with bespoke hair color kits from eSalon as part of the retailer’s new Beauty IRL department.
Target’s Move into Manhattan
May 11, 2018
The retailer is continuing its move into Manhattan with the addition of an Upper East Side store slated for 2019.
ESalon Enters CVS
April 20, 2018
Beauty Insider recently spoke with eSalon founder, Francisco Giminez, on entering brick and mortar and how his company is prepared to take on more of the masses.
CVS Commits to Altered-Free Images in Marketing Materials
January 16, 2018
CVS has joined a handful of brands and retailers who have committed themselves to creating new standards for post-production alterations of beauty imagery.
CVS Dives Into Beauty
April 25, 2017
It started last year with the removal of sun care items that had an SPF lower than 15. Next, they added more dermatologically-approved items. Last week CVS pledged to remove harsh chemicals from 600 of their own branded beauty products by 2019.
CVS: Not Your Mother’s Pharmacy
March 31, 2017
Close to 100 percent of beauty sales growth over the last few years has come from new items, said Alex Perez-Tenessa, CVS Vice President, Merchandising Manager, Beauty.
