As the next phase of its Beauty Mark initiative, CVS has partnered with renowned media psychologist Dr. Pamela Rutledge to conduct an online survey through The Harris Poll to uncover what transparency in beauty means now that the pandemic has increased screen time and video conferences.
It started last year with the removal of sun care items that had an SPF lower than 15. Next, they added more dermatologically-approved items. Last week CVS pledged to remove harsh chemicals from 600 of their own branded beauty products by 2019.
Cosmetic Executive Women, Inc. (CEW) is a nonprofit, professional organization with more than 10,500+ members globally, both men and women, from over 3,500 companies in the beauty and retail industries.
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