CVS Focuses on Mental Health, Names Beauty Inclusivity Consultant

As the next phase of its Beauty Mark initiative, CVS has partnered with renowned media psychologist Dr. Pamela Rutledge to conduct an online survey through The Harris Poll to uncover what transparency in beauty means now that the pandemic has increased screen time and video conferences.

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ESalon Enters CVS

Beauty Insider recently spoke with eSalon founder, Francisco Giminez, on entering brick and mortar and how his company is prepared to take on more of the masses.

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CVS Dives Into Beauty

It started last year with the removal of sun care items that had an SPF lower than 15. Next, they added more dermatologically-approved items. Last week CVS pledged to remove harsh chemicals from 600 of their own branded beauty products by 2019.

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CVS: Not Your Mother’s Pharmacy

Close to 100 percent of beauty sales growth over the last few years has come from new items, said Alex Perez-Tenessa, CVS Vice President, Merchandising Manager, Beauty.

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