The New “Scent” of Company Branding: 12.29

Combining the concept of commercial branding with the power of the emotionally charged olfactory sense, 12.29 is creating signature “brand logo” scents for companies around the globe who are looking to translate their story through the sense of smell. Beauty Insider sat down with Dawn Goldworm, Scent Director of 12.29, to see how her and cofounder Samantha Goldworm’s visions are transforming the way companies can communicate with customers.