Editor’s Picks: Brands to Watch in 2022

With a flurry of acquisitions punctuating 2021, and new brands popping up at every turn, which ones are worthy of our attention and defining beauty’s new frontier? Here, a list of brands to keep on the radar for 2022 as selected by CEW’s editorial team.

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Dazzle Dry Nail System Aims to be Beauty’s Worst Kept Secret

If you haven’t heard of Dazzle Dry, buckle up because the quick dry, non-toxic nail system is about to take the nail category by storm. Here, Dr. Valenty talks about Dazzle Dry’s unique formula, and Brian McGee, the company’s General Manager, discusses the nail polish system that’s sweeping the nation.

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