Debbi Hartley-Triesch, VP, DMM for Treatment & Color, Nordstrom, discusses how the retailer helps customers discover up-and-coming brands, including its curated assortment of indie brands in-store and online.
Panelists from CEW Beauty Insider Series – West Coast: Discovering Indie Beauty event answer:
How do you define an “indie brand”?
Panelists from CEW’s West Coast Beauty Insider Series “Discovering Indie Beauty” event discusses what makes an indie brand and how they are selected for distribution.
Consumers don’t expect to find chemicals in products these days, and this is especially true for indie brands. In addition to chemical-free, natural beauty consumers are still into great makeup and beautiful packaging.
People want to connect with the founders of the products they are using and green brands get this right. The revolution of social media makes it possible for that direct connection.
Here, Debbi Hartley-Triesch, Nordstrom’s VP Divisional Merchandising Manager for Treatment & Color, discusses how her natural assortment was curated, as well as how indie brands are fueling the category.
