Facebook: How Consumers Use it for Beauty

CEW’s Women & Men in Beauty Series “Maximizing Mobile Moments” brought together some of the most thought-provoking women in digital to New York City’s Harmonie Club on March 28, featuring Erin Hunter, Global Head of CPG Marketing, Facebook; Jennifer Kasper, GVP, Digital Media and Multicultural Marketing, Macy’s Inc.; and Kelly Solomon, Vice President, eCommerce and Multi-Channel, L’Oréal Paris. The three executives talked about everything from solving problems at retail via mobile (Jennifer), creating a digital platform versus a website (Kelly), and how consumers use Facebook for beauty (Erin, above).