Beiersdorf Invests in Digital Derm Start Up

Beiersdorf is betting on the future of teledermatology with its recent investment in Dermanostic, a start-up based in Dusseldorf, Germany. Dermanostic is an app is designed to offer dermatological diagnoses once a user uploads three photos and fills out a medical history form.

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Tribe Dynamics: February’s Top 10 Cosmetics, Skin Care and Hair Brands on Social

In cosmetics, Huda Beauty experienced the Top 10’s only EMV increase as a result of influencer content creation around it Matte & Metal Melted Shadows. In skin care, Farmacy entered the Top 10 for the first time since October 2018. And, in hair, Tresemmé entered the Top 10 for the first time since September 2018 and experienced the highest EMV growth, within the Top 10.

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Social Standards: Top Niche Cosmetics Influencers

In this special report, Social Standards, a consumer/demographic analytics platform, analyzed influencer groups to identify the top ones whose audiences overindex with niche cosmetics brands such as Colourpop, Fenty Beauty and Glossier. These audiences are a clear target for niche brands looking to invest in influencer marketing.

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Influenster: Beauty Through the Generations

Influenster analyzed over 5 million organic beauty reviews from Boomers, Gen Z, Millennials and Gen X over the last 12 months in order to identify how each generation talks about skin care, hair care and color cosmetics, and which brands are popular among each.

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