Clean Beauty Summer School Readies to Announce Winner
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With 2019 sales estimated to reach $40 million, this predominantly direct-to-consumer brand has cornered the on-the-go, multitasking, busy-millennials niche.
In a year Wander Beauty, has grown to offer 23 skus, with six additional products being released over the next month. Predictions for their second year in business place the privately-owned company at generating between $5 million and $7 million in sales.
In addition to large strategic acquirers and familiar private equity firms, emerging investment firms and rising small-to-midsize multi-brand beauty companies are exercising their purchasing power.
The first generation of the Wander Beauty site will leverage the different ethnicities of the models wearing the product by tracking which images get more clicks.