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Here, CEW Beauty News takes a look at what has debuted this month with sustainability as a priority.
The CROWN Act plays a necessary part in ending race-based hair discrimination based on race-based hairstyles and hair texture, such as braids, locs, twists and knots.
From sustainability to scalp care, here’s summary of the key trends the company is focusing on for the year.
Marketing plans include reaching out to a broad base of millennial mom influencers.
Check out what marketers from Peter Thomas Roth, DevaCurl, Guinot and others are doing to drive engagement with their newest launches.
Dove fielded a national survey to unveil which of their morning beauty routine staples they prioritize and how they impact their confidence.
Brand intimacy describes an essential relationship between a person and brand that transcends usage, purchase and loyalty. Intimate brands create enhanced business performance; indulgence is the archetype most associated with the beauty industry.
Brands that excelled in earned media in May successfully mobilized established beauty influencers to engage in compelling conversations that extended beyond individual products to holistic understandings of beauty and aspirational lifestyles.
The major players in the underarm fragrance world, Dove, Degree, Secret, and others, are all vying for very specific attention, going as far as to define their deodorant voices by demographical subsets.
Curls can be a source of anxiety, frustration and dislike, Dove research reveals. So, they launched a LoveYourCurls campaign to halt curl loathing.
Beauty made its mark on Millward Brown’s annual Brandz Top 100 Most Valuable Global Brands List. The sole true beauty brand to make the list was…
