Baby Dove Arrives

Marketing plans include reaching out to a broad base of millennial mom influencers.

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Product Watch February

Check out what marketers from Peter Thomas Roth, DevaCurl, Guinot and others are doing to drive engagement with their newest launches.

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Who’s Beauty’s Most Intimate Brand?

Brand intimacy describes an essential relationship between a person and brand that transcends usage, purchase and loyalty. Intimate brands create enhanced business performance; indulgence is the archetype most associated with the beauty industry.

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Tribe Dynamics: Top 10 Skin Care Brands on Social in May

Brands that excelled in earned media in May successfully mobilized established beauty influencers to engage in compelling conversations that extended beyond individual products to holistic understandings of beauty and aspirational lifestyles.

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How Your Deodorant Brand Choice Labels You

The major players in the underarm fragrance world, Dove, Degree, Secret, and others, are all vying for very specific attention, going as far as to define their deodorant voices by demographical subsets.

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Which Beauty Firms Made The Cut?

Beauty made its mark on Millward Brown’s annual Brandz Top 100 Most Valuable Global Brands List. The sole true beauty brand to make the list was…

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