Drew Barrymore Enters Lifestyle with ‘Dear Drew’ for Amazon

Following in the footsteps of fellow stars such as Gwyneth Paltrow, Reese Witherspoon and Blake Lively, Drew Barrymore has launched a lifestyle brand in collaboration with Amazon Fashion. Here, Beauty Insider explores why the range, called Dear Drew, will be a massive success.

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9 Successful Celebrity Beauty Brands

Despite an ever-increasing “influencer-as-holy grail” climate, celebrities still sell. Here are some of the famous faces touting their own beauty ranges that are resonating the most with consumers.

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Flower Power

“With prestige there’s a connection to someone like Tom Ford or Laura Mercier. There’s a person behind Flower, Drew Barrymore. I think that’s where we have a big leg up over the other mass brands.” — Chris Miller, Co-President of Flower

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