5 Minutes with E.l.f. Beauty Chairman and CEO Tarang Amin

Tarang discusses how e.l.f.’s founding principle of disruption guides its business practices, what he would have done differently about the brand’s ground-breaking #eyeslipsface TikTok challenge, and how the company is reinventing itself as a multi-brand house.

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TikTok v Reels: The Beauty Industry Weighs In

Beauty News spoke with eight brands about their perspectives on using Reels vs. TikTok; how they approach and interact with these respective platforms, if they believe them to be complimentary, or if they prefer one experience over the other.

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Mass & Masstige 2018 Brand Plans

A handful of brand leaders spoke to Beauty Insider about their new launches, product innovation, and retail and digital plans to deliver strong growth.

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Mass & Masstige 2018 Brand Plans

A handful of brand leaders spoke to Beauty Insider about their new launches, product innovation, and retail and digital plans to deliver strong growth.

more