Companies Celebrate the LGBTQIA+ Community for Pride Month
Beauty brands are taking Pride Month in stride with philanthropic initiatives to support the LGBTQAI+ community.
Beauty brands are taking Pride Month in stride with philanthropic initiatives to support the LGBTQAI+ community.
E.l.f. Beauty, the value-priced makeup range that’s become a social media innovator, has entered the skin care category with E.l.f. Skin.
Uoma Beauty and Pull Up For Change founder Sharon Chuter is relaunching the Make It Black campaign for its third season.
Artist and entrepreneur Alicia Keys is entering the world of color cosmetics with the Keys Soulcare Make You collection.
The best of spring 2022 beauty is now available, with items ranging from sustainably-minded to moisture-packed to summer-ready must haves.
NFTs (non-fungible tokens) are a new and emerging technology that are used to represent unique digital files, such as art, audio, video, in-game characters, even animated representations of products, and are fast becoming an important part of the digital landscape.
Tarang discusses how e.l.f.’s founding principle of disruption guides its business practices, what he would have done differently about the brand’s ground-breaking #eyeslipsface TikTok challenge, and how the company is reinventing itself as a multi-brand house.
Adam talks with CEW Beauty News about revolutionizing beauty at mass, branching out into new categories and how TikTok changed the face of the beauty industry.
CEW Beauty News asked industry executives to share their perspectives on 2020, the challenges and successes they faced, the lessons they learned, and what they would do differently if they could.
Beauty News spoke with eight brands about their perspectives on using Reels vs. TikTok; how they approach and interact with these respective platforms, if they believe them to be complimentary, or if they prefer one experience over the other.
February saw a few newcomers to Tribe Dynamics Top 10 rankings, while up-and-coming brands began increasing their presence in the influencer marketing space.
E.l.f. Beauty is tapping into the fast-growing clean beauty segment with the acquisition of plant-powered cosmetics line, W3LL People.