Adam talks with CEW Beauty News about revolutionizing beauty at mass, branching out into new categories and how TikTok changed the face of the beauty industry.
E.l.f.’s Chairman and CEO, Tarang Amin, announced the closures during the company’s fourth quarter earnings report, which continued on a downward trajectory for mass makeup brand
Banking firm Jefferies recently hosted a meeting with Tribe Dynamics, which revealed positive sales forecasts for both Estée Lauder and e.l.f. Cosmetics; the continued trend of beauty companies acquiring brands with higher rates of EMV vs. sales; and a shift from paid to earned media.
Which brands are favored by Millennials? NPD’s Karen Grant points to beauty’s leaders, while brands explain their strategy.
The name applies the same principles as fast fashion: short trend cycles, speed to market, a huge range of products and highly affordable prices.
A strong loyalty program can be a powerful tool to cement consumer engagement and repeat purchase. Here, some of the most popular loyalty programs by leading beauty brands.
The debut also represents the first time YouCam is offering shoppable looks, allowing users to shop an entire trend and purchase right from the image.
How much fun is it to track a brand’s success? If you don’t quite remember how e.l.f. got its start, this amazing timeline tells why it built a website in the first place, and how it grew from there.
E.l.f. Cosmetics, which was acquired by TPG Growth on Feb. 3, announced that it has appointed consumer products veteran Tarang P. Amin as President, Chief Executive Officer and Director effective immediately.
E.l.f. Cosmetics recently tapped one of the mass market’s most visible executives, Shawn Haynes, for the newly created position of vice president of retail sales.
