Tribe Dynamics: Lauder, E.L.F. Poised for Sales Growth

Banking firm Jefferies recently hosted a meeting with Tribe Dynamics, which revealed positive sales forecasts for both Estée Lauder and e.l.f. Cosmetics; the continued trend of beauty companies acquiring brands with higher rates of EMV vs. sales; and a shift from paid to earned media.

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Beauty’s Leading Loyalty Programs

A strong loyalty program can be a powerful tool to cement consumer engagement and repeat purchase. Here, some of the most popular loyalty programs by leading beauty brands.

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Timeline: How e.l.f. Cosmetics Grew into a Giant

How much fun is it to track a brand’s success? If you don’t quite remember how e.l.f. got its start, this amazing timeline tells why it built a website in the first place, and how it grew from there.

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E.l.f. Gets Giant Boost to Grow in 2012

E.l.f. Cosmetics recently tapped one of the mass market’s most visible executives, Shawn Haynes, for the newly created position of vice president of retail sales.

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