What’s Happening in the Beauty + NFT Landscape?

NFTs (non-fungible tokens) are a new and emerging technology that are used to represent unique digital files, such as art, audio, video, in-game characters, even animated representations of products, and are fast becoming an important part of the digital landscape.

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5 Minutes with E.l.f. Beauty Chairman and CEO Tarang Amin

Tarang discusses how e.l.f.’s founding principle of disruption guides its business practices, what he would have done differently about the brand’s ground-breaking #eyeslipsface TikTok challenge, and how the company is reinventing itself as a multi-brand house.

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TikTok v Reels: The Beauty Industry Weighs In

Beauty News spoke with eight brands about their perspectives on using Reels vs. TikTok; how they approach and interact with these respective platforms, if they believe them to be complimentary, or if they prefer one experience over the other.

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