Companies Celebrate the LGBTQIA+ Community for Pride Month
June 19, 2022
Beauty brands are taking Pride Month in stride with philanthropic initiatives to support the LGBTQAI+ community.
Beauty News Tag: e.l.f. Cosmetics
E.l.f. Beauty Creates Fourth Portfolio Brand: E.l.f. Skin
June 16, 2022
E.l.f. Beauty, the value-priced makeup range that’s become a social media innovator, has entered the skin care category with E.l.f. Skin.
The Make It Black Campaign is Back
June 9, 2022
Uoma Beauty and Pull Up For Change founder Sharon Chuter is relaunching the Make It Black campaign for its third season.
Alicia Keys Puts the Soul Back in Soulcare with New Color Line
May 9, 2022
Artist and entrepreneur Alicia Keys is entering the world of color cosmetics with the Keys Soulcare Make You collection.
Best of Spring 2022 Beauty Product Launches
April 11, 2022
The best of spring 2022 beauty is now available, with items ranging from sustainably-minded to moisture-packed to summer-ready must haves.
What’s Happening in the Beauty + NFT Landscape?
January 5, 2022
NFTs (non-fungible tokens) are a new and emerging technology that are used to represent unique digital files, such as art, audio, video, in-game characters, even animated representations of products, and are fast becoming an important part of the digital landscape.
5 Minutes with E.l.f. Beauty Chairman and CEO Tarang Amin
July 18, 2021
Tarang discusses how e.l.f.’s founding principle of disruption guides its business practices, what he would have done differently about the brand’s ground-breaking #eyeslipsface TikTok challenge, and how the company is reinventing itself as a multi-brand house.
A Deep Dive into Revolution Beauty’s Beginning, Present and Future
May 31, 2021
Adam talks with CEW Beauty News about revolutionizing beauty at mass, branching out into new categories and how TikTok changed the face of the beauty industry.
Beauty Industry Reflects on 2020 Challenges, 2021’s Opportunities
December 27, 2020
CEW Beauty News asked industry executives to share their perspectives on 2020, the challenges and successes they faced, the lessons they learned, and what they would do differently if they could.
TikTok v Reels: The Beauty Industry Weighs In
September 21, 2020
Beauty News spoke with eight brands about their perspectives on using Reels vs. TikTok; how they approach and interact with these respective platforms, if they believe them to be complimentary, or if they prefer one experience over the other.
Tribe Dynamics: February’s Top 10 Cosmetics, Skin Care and Hair Brands on Social
March 16, 2020
February saw a few newcomers to Tribe Dynamics Top 10 rankings, while up-and-coming brands began increasing their presence in the influencer marketing space.
E.l.f. Buys Clean Beauty Brand W3LL People
February 24, 2020
E.l.f. Beauty is tapping into the fast-growing clean beauty segment with the acquisition of plant-powered cosmetics line, W3LL People.
