Tribe Dynamics: Lauder, E.L.F. Poised for Sales Growth

Banking firm Jefferies recently hosted a meeting with Tribe Dynamics, which revealed positive sales forecasts for both Estée Lauder and e.l.f. Cosmetics; the continued trend of beauty companies acquiring brands with higher rates of EMV vs. sales; and a shift from paid to earned media.

more

Shadow Dancing: Romy Soleimani on Contouring

When asked about contouring and whether it can change the shape and look of a face, makeup artist Romy Soleimani’s answer is a resounding: yes! Here, Romy’s advice on how to contour—and the products to use to get you there.

more

Beauty Gets “Baked”

From prestige companies such as Bobbi Brown, LORAC, Stila and Laura Geller to mass companies, such as Milani and e.l.f., baked shadows, blushes, foundations and bronzers are becoming consumers’ first choice, as they’re richer pigmented and easier to blend.

more

E.l.f. Gets Giant Boost to Grow in 2012

E.l.f. Cosmetics recently tapped one of the mass market’s most visible executives, Shawn Haynes, for the newly created position of vice president of retail sales.

more