Cosmoprof North America: The Trends You Missed

Beauty’s biggest trade show, Cosmoprof North America, was busting at the seams with innovation July 23-July 26 at The Mandalay Bay Convention Center in Las Vegas. Innovation, newness and savvy entrepreneurs were found down every aisle and in every special section of the show, looking for U.S. distribution or to expand internationally. Here’s what we saw.

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Cosmoprof NA: The Programs You Missed

Cosmoprof North America has generated more than 23 million impressions and 400 posts by social media influencers, T.V. personalities, vloggers and bloggers. Here, some of the new and returning programs that took place.

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Farm-To-Face Pioneer: Farmacy Beauty

Formulas utilize a unique variant of organic echinacea purpurea, which contains the highest known concentration a natural antioxidant that protects skin collagen and also inhibits the over-production of melanin.

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