Elements Flaunts International Flair

At their most recent Manhattan show held earlier this week, Elements Showcase again proved to be a wonderland of niche fragrance brands with international and point-of-difference flair. Taking up two floors at Skylight West’s Hudson Yards’ showroom building January 28 and 29, this winter’s event (Elements is held twice a year, the next NYC show is in the fall) saw a smattering of cosmetic brands, as well as hair companies. Overall, Elements, which premiered in January 2011, attracted about 3,000 visitors and featured 120 brands.

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Skipped Elements Showcase? The Trends You Missed

Elements Showcase has closed the doors on its fall beauty and fragrance trade show. The intimate, curated event, held Aug. 20-21 at Skylight West located at 500 W. 36th Street, attracted 115 exhibitors and 3,000 visitors. Attendees included buyers from independent boutiques, department stores, apothecaries, design shops, hotels, resorts, spas and lifestyle destinations, including Saks Fifth Avenue, Barneys New York, Net-A-Porter, Aedes de Venustas, Harvey Nichols and HSN. The show, founded and operated by Frederick Bouchardy, Jeff Lawson and Ulrich Lang, came to life after Ulrich and Frederick took their idea of creating a fragrance fair to Jeff, an art fair producer, who helped them make it a reality. Apparently there’s a market for an upscale, aspirational fragrance show: exhibitor attendance has more than doubled in under two years. Beautypress.com, which attended the show, provided details on exhibitor trends seen at Elements. Some standouts included….

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