Arden North America 4Q Sales Fall 13%

Slower fragrance sales across select mass market retailers severely dampened Elizabeth Arden’s second quarter results. However the company hit a high note with distribution of Our Moment from boy band One Direction where it emerged as a bestseller in the prestige sector. NPD tagged Our Moment as the second best performing fragrance launch for 2013.

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New Arden Outpost Represents Spa of Future

Elizabeth Arden’s newest spa can arguably serve as a new business model for the industry as it combines bar-based beauty concepts along with traditional spa and salon services to target today’s ever-evolving consumer.

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North America Impacts L’Oréal, Arden

Solid performance through the first nine months of the year strengthened L’Oréal’s global leadership in beauty, although unexpected inventory reductions in North America impacted its third quarter. Elizabeth Arden also reported declines in North America as its fragrance business went up against significant launches from the prior year.

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Lauder Earnings Jump 37%; Arden Posts Loss

Sales of makeup artist brands helped boost Estée Lauder’s cosmetics business, while sales at Elizabeth Arden’s new flagship doors jumped double digits—though Arden posted a loss—so revealed the firms on Thursday during their respective third-quarter financial reports.

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Cornelia’s Famous ($1,000) Facial Makes a Comeback

You can’t put Cornelia Zicu in a corner—even if it is a corner office.

After five years of serving as Chief Creative Officer for Elizabeth Arden, Cornelia, much like the woman behind the brand she is working on now, is arguably one of the most famous names in the spa industry. And this month brings Cornelia out of her office and into a treatment room to return to performing her most notable facial—a two-hour, two-person treatment—at Elizabeth Arden’s newly-opened boutique spa at The Chatwal Hotel in Manhattan.

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Arden CEO Outlines 2013 Plans in 4Q/FY Call

Elizabeth Arden closed out its fiscal year on a high note, with net sales up 5.3% to $1.2 billion. In North America, sales edged up 2.9% to $778.4 million benefitting from its prestige business, while internationally net sales jumped 9.8% to $459.9 million with Europe, travel retail and developing markets contributing the most gains. For the quarter, net sales grew 4.6%.

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Current Celeb Scent Sales Reflect 2004 Stats

Remarkably, sales of celebrity fragances are largely unchanged from eight years ago, according to Kathy Widmer, executive vice president, chief marketing officer, Elizabeth Arden. Kathy talked about the fragmentation of the market at CEW’s WMIBS “Formula for Success” June 26. Click to hear what she said.

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Using Social Media to Market Wonderstruck

Traditional marketing strategies came well after utilizing social media to market Taylor Swift’s Wonderstruck fragrance. On Tuesday night, CEW’s Women & Men in Beauty Series “Formula for Success” hosted a panel discussion featuring Givaudan’s Olivier Gillotin and Elizabeth Arden’s Kathy Widmer and Ron Rolleston (from left in above photo) who shared some fun facts on promoting Taylor Swift’s best selling scent.

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Sneak Peek: Arden Execs Talk About Creating A Scent Sensation

On June 12 Elizabeth Arden wowed the fragrance world with the news that it had acquired several global fragrance licenses, including Justin Bieber from Give Back Brands LLC. But Bieber, who broke sales records with his fragrance launch in spring 2011 with Someday, is just one half of fragrance royalty. Taylor Swift is arguably the other half, with her Wonderstruck fragrance—along with Someday—accounting for half of the U.S. growth in fragrance last season. So, what does it take to launch a successful celebrity fragrance? Elizabeth Arden’s Kathy Widmer, Executive Vice President and Chief Marketing Officer, and Ron Rolleston, Executive Vice President, Creative and New Business Development, chatted with Beauty Insider on what’s to come on June 26 at CEW’s WMIBS, “Formula for Success,” which also features Givaudan’s Olivier Gillotin, Vice President Perfumer.

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