May Product Watch
CEW Beauty News has compiled a list of beauty launches for May, and how sales and communications plans will adapt to the new climate, including donating proceeds to those affected by the pandemic.
CEW Beauty News has compiled a list of beauty launches for May, and how sales and communications plans will adapt to the new climate, including donating proceeds to those affected by the pandemic.
CEW Members: Please login to view this page. Non-Members: Join CEW to access all pages, articles and reports.
Eos is celebrating its 10-year anniversary with a new global marketing campaign, brand redesign, category expansion and the launch of more than 40 new products.
Soyoung Kang has joined the company as Chief Marketing Officer. Her appointment comes on the heels of several other senior hires in digital, e-commerce, public relations, influencer marketing, finance and HR.
Last week, the brand unveiled an innovative see-through lip balm formula, updated product formulations and new packaging.
View analysis of social media strategy for EOS, SK-II and Kiehl’s for the month of April.