Living Proof Poised to Enter Professional Hair Color

Living Proof, the problem/solution hair care company best known for its innovations in fighting frizz (No Frizz), creating volume (Full) and, yes, securing Jennifer Aniston as a spokesperson and partial owner, was recently awarded a U.S. patent covering a hair coloring innovation in its pipeline. The innovation brings together two properties that have historically been a tradeoff in hair color products, the company said: color brilliance and durability.