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Beauty News Tag: Erica Culpepper

L’Oréal GM Erica Culpepper on How She’s Keeping a 175-Year-Old Brand Modern

L’Oréal GM Erica Culpepper on Keeping a 175-Year-Old Brand Modern

June 21, 2022

Thayers Natural Remedies is on a roll., the skin care brand is currently the best-selling toner in the U.S.

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Erica Culpepper

L’Oréal GM on Dark & Lovely’s 50th Anniversary, Taking DE&I Beyond 2022

February 28, 2022

L’Oréal’s Erica Culpepper talks Dark & Lovely’s 50th Anniversary, what it means to celebrate and champion Black beauty, and how to redefine inclusive beauty.

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Thayers Natural Remedies Launches First-Ever T.V. Ad Spot

August 17, 2021

One year after acquiring Thayers Natural Remedies, parent company L’Oréal has launched the brand’s first T.V. commercial. 

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What Hair Care Habits Emerged in 2020 That Will Change the Category Forever?

June 7, 2021

Erica Culpepper, General Manager, Carol’s Daughter, SoftSheen Carson, and Thayers Natural Remedies at L’Oréal USA, weighed in on what hair care trends emerged in 2020 as a result of the pandemic, and where the category is headed in 2021 and beyond.

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Meet the CEW Beauty Creators Ambassador: Erica Culpepper on Validation Via Peer Recognition

April 28, 2021

Erica is best known within L’Oréal and the beauty industry as an inspirational leader with a relentless fighting spirit for her business, her team, and her consumer.

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Highlights from 25 Black Women in Beauty’s ‘The Power of Us’ Virtual Event

April 4, 2021

The overarching theme of the day’s virtual event was a call for greater financial backing, as well greater acceptance from retailers and consumers of all ethnicities.

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Adapting to the New Normal: L’Oréal Exec Erica Culpepper Shares Her Experience

March 19, 2020

Here, Erica discusses everything from the importance of video conferencing, crafting relevant messaging with consumers online, and being fully stocked and ramped up on her brands’ B2C site.

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