Thayers Natural Remedies Launches First-Ever T.V. Ad Spot
August 17, 2021
One year after acquiring Thayers Natural Remedies, parent company L’Oréal has launched the brand’s first T.V. commercial.
Beauty News Tag: Erica Culpepper
What Hair Care Habits Emerged in 2020 That Will Change the Category Forever?
June 7, 2021
Erica Culpepper, General Manager, Carol’s Daughter, SoftSheen Carson, and Thayers Natural Remedies at L’Oréal USA, weighed in on what hair care trends emerged in 2020 as a result of the pandemic, and where the category is headed in 2021 and beyond.
Meet the CEW Beauty Creators Ambassador: Erica Culpepper on Validation Via Peer Recognition
April 28, 2021
Erica is best known within L’Oréal and the beauty industry as an inspirational leader with a relentless fighting spirit for her business, her team, and her consumer.
Highlights from 25 Black Women in Beauty’s ‘The Power of Us’ Virtual Event
April 4, 2021
The overarching theme of the day’s virtual event was a call for greater financial backing, as well greater acceptance from retailers and consumers of all ethnicities.
Adapting to the New Normal: L’Oréal Exec Erica Culpepper Shares Her Experience
March 19, 2020
Here, Erica discusses everything from the importance of video conferencing, crafting relevant messaging with consumers online, and being fully stocked and ramped up on her brands’ B2C site.
