To succeed in China it’s critical to understand the nuances of the Asian beauty consumer and the trends driving growth. To give brands a competitive advantage, CEW will host How to Win in China’s Beauty Market on Wednesday, April 24 at The Union League Club in midtown Manhattan.
Erno Laszlo is aiming to modernize its 92-year-old heritage skin care brand by launching several new initiatives aimed at attracting new consumers. Here, CEW Beauty Insider spoke to Kristy Watson, the brand’s Chief Marketing Officer, about Erno Laszlo’s retail growth plans, digital transformation strategy and how the brand is resonating in China.
A younger clientele will appreciate the mix and match approach to addressing individual complexion concerns. This next generation of botanical-rich double cleansers, featuring two-step rituals, is designed to be fully customizable for a truly personalized regimen.
Cosmetic Executive Women, Inc. (CEW) is a nonprofit, professional organization with more than 10,500+ members globally, both men and women, from over 3,500 companies in the beauty and retail industries.
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