Erno Laszlo Taps Pamela Kruse as GM

Pamela’s primary objective is to drive accelerated growth in the direct-to-consumer channel through on-site experience and conversion initiatives as well as performance marketing strategies.

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Erno Laszlo: Prime for Expansion

Kristy Watson discuses when the brand realized it was time to expand to China, lessons learned in the market, team building, and reaching consumers more effectively in the digital landscape.

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Key Trends Driving China’s Booming Beauty Market

To succeed in China it’s critical to understand the nuances of the Asian beauty consumer and the trends driving growth. To give brands a competitive advantage, CEW will host How to Win in China’s Beauty Market on Wednesday, April 24 at The Union League Club in midtown Manhattan.

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Erno Laszlo Eyes Global Growth with Digital, Brick-and-Mortar Expansion

Erno Laszlo is aiming to modernize its 92-year-old heritage skin care brand by launching several new initiatives aimed at attracting new consumers. Here, CEW Beauty Insider spoke to Kristy Watson, the brand’s Chief Marketing Officer, about Erno Laszlo’s retail growth plans, digital transformation strategy and how the brand is resonating in China.

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Product Watch August: Erno Laszlo Bespoke Cleansing Collection

A younger clientele will appreciate the mix and match approach to addressing individual complexion concerns. This next generation of botanical-rich double cleansers, featuring two-step rituals, is designed to be fully customizable for a truly personalized regimen.

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Gone—But Not Forgotten

The Erno Lazlo Institute was resurrected and migrated from 53rd street to an 8,000-square-foot, tri-level space in Soho in 2013.

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