ESalon Enters into Joint Venture with Henkel
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The brick-and-mortar studio looks to fuel the direct-to-consumer brand’s latest innovation: the first ever custom hair dye printer.
Consumers will now be able to walk out of the mass retailer with bespoke hair color kits from eSalon as part of the retailer’s new Beauty IRL department.
Beauty Insider recently spoke with eSalon founder, Francisco Giminez, on entering brick and mortar and how his company is prepared to take on more of the masses.
The online hair color brand has launched a major rebranding, and recently opened an onsite color studio t its expanded headquarters in El Segundo, California.
Here are some of the most successful beauty brands benefiting from a data-driven, digital-first business approach.
Hair color’s big buzz is coming from an at-home entrepreneur that customizes formulas for users.