L’Oréal Executives Elevated to Heighten Brand Portfolios
May 12, 2022
Three L’Oréal executives have been elevated to heighten their extensive portfolio of brands and each brand’s tech ambition.
Beauty News Tag: Essie
Carolyn Holba: Everything Matters To Someone
October 1, 2013
Carolyn Holba, Senior Vice President Marketing, Maybelline, Garnier and Essie, said she was a go-getter from an early age. She recalled an experience from kindergarten that she still thinks of from time to time, reinforcing her self-reflection as a born achiever.
Essie Enters Gel Market
September 23, 2013
About two years ago, gel nail services took the professional market by storm. Promising up to three weeks of glossy, chip-free polish, women addicted to perfectly manicured nails quickly adopted the salon super-mani. But, there was one nail player obviously missing from the game: Essie. That’s changing this month with the launch of Essie Gel.
How Maybelline Stays Nimble at Retail
August 26, 2013
David Greenberg, President, Maybelline New York*Garnier*essie, recently spoke with Beauty Insider on the importance of connecting with the consumer, changing in-store presentations frequently and not being too tech heavy in the aisle
Carolyn Holba’s Secret to Success: Vision, Objectivity, Adaptability
October 15, 2012
Carolyn Holba of Maybelline New York, Garnier and Essie outlined the group’s new structure for bringing a product to market.
Carolyn Holba's Secret to Success: Vision, Objectivity, Adaptability
October 15, 2012
Carolyn Holba of Maybelline New York, Garnier and Essie outlined the group’s new structure for bringing a product to market.
