Carolyn Holba, Senior Vice President Marketing, Maybelline, Garnier and Essie, said she was a go-getter from an early age. She recalled an experience from kindergarten that she still thinks of from time to time, reinforcing her self-reflection as a born achiever.
About two years ago, gel nail services took the professional market by storm. Promising up to three weeks of glossy, chip-free polish, women addicted to perfectly manicured nails quickly adopted the salon super-mani. But, there was one nail player obviously missing from the game: Essie. That’s changing this month with the launch of Essie Gel.
David Greenberg, President, Maybelline New York*Garnier*essie, recently spoke with Beauty Insider on the importance of connecting with the consumer, changing in-store presentations frequently and not being too tech heavy in the aisle
Carolyn Holba of Maybelline New York, Garnier and Essie outlined the group’s new structure for bringing a product to market.
Carolyn Holba of Maybelline New York, Garnier and Essie outlined the group’s new structure for bringing a product to market.
