Carolyn Holba: Everything Matters To Someone

Carolyn Holba, Senior Vice President Marketing, Maybelline, Garnier and Essie, said she was a go-getter from an early age. She recalled an experience from kindergarten that she still thinks of from time to time, reinforcing her self-reflection as a born achiever.

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Essie Enters Gel Market

About two years ago, gel nail services took the professional market by storm. Promising up to three weeks of glossy, chip-free polish, women addicted to perfectly manicured nails quickly adopted the salon super-mani. But, there was one nail player obviously missing from the game: Essie. That’s changing this month with the launch of Essie Gel.

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How Maybelline Stays Nimble at Retail

David Greenberg, President, Maybelline New York*Garnier*essie, recently spoke with Beauty Insider on the importance of connecting with the consumer, changing in-store presentations frequently and not being too tech heavy in the aisle

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