Keeping it Real, Relevant Connects Brands to Millennials
February 17, 2016
Some strategies to use in 2016 to engage both the millennial shopper—and employee.
Beauty News Tag: expert column
60+ beauty brands embrace Augmented Reality Thanks to ModiFace
February 12, 2016
Parham Aarabi, Founder/ CEO, ModiFace, talks about augmented reality, powered by ModiFace’s facial simulation technology, which has emerged as a fundamental pillar of interactive marketing for the beauty industry.
ModiFace Unveils New Technology For Personalized Beauty
December 15, 2015
ModiFace, the largest provider of augmented reality technology to beauty brands, is keen on deciphering one of the most difficult personalized beauty recommendation services existing today: foundation matching.
Not Your Mom’s Holiday Shopping: Lessons From Millennials
December 10, 2015
Data on millennial shoppers from a new study by Blackhawk Engagement Solutions reveals what influences their purchases, the most preferred method of comparison shopping, their favorite shopping app and more.
Resetting Your Strategy for Millennials
November 11, 2015
Celeste Hilling, CEO, Co-founder and Product Formulator for Skin Authority, talks about the three trends millennials are driving that’s changing shopping behavior.
Beauty Without Borders: The New Age of Global Beauty
July 23, 2015
Ashley Miles, EVP, Refinery29 writes about technology’s impact on global beauty trends, expanding product discovery and shopping.
The Organic Pharmacy: Retail Lessons Learned
June 30, 2015
Margo Marrone, Founder, The Organic Pharmacy, shares three of the most important lessons she learned as a new retailer entrepreneur.
Refinery29 Names 8 Things Beauty Marketers Need To Know About Millennials
March 10, 2015
Refinery29 has cracked the code on how to communicate with millennials. Here, eight strategies every beauty marketer needs to know to successfully speak the millennial-woman’s language—and to make an impact.
Color Me Pretty: Entrepreneur, Salon Owner Eva Scrivo Talks Shop
February 23, 2015
Beauty Insider chatted with one of Manhattan’s best-known (and best liked) colorists and salon owners, Eva Scrivo, about what she thinks is key to operating a successful salon, building a great staff and making difficult business decisions.
The Experts Know It
January 2, 2015
Beauty Insider has brought together leading industry experts who shared their knowledge on a variety of topics from consumer engagement to Holiday sales trends to social media shifts.
How To Excite High-Value Shoppers In Today’s Hyper-Competitive Market
December 18, 2014
IRI’s Larry Levin discusses digital and in-store strategies retailers and manufacturers can use to reach their desired consumers.
WENDY LIEBMANN EXPLAINS WHAT 2014 HOLIDAY SHOPPING (SO FAR) SAYS ABOUT THE FUTURE
December 3, 2014
Wendy Liebmann, WSL Strategic Retail’s Founder and CEO, gives several plausible reasons why retailers shouldn’t be so surprised with the less-than-stellar Black Friday sales performance reported by the National Retail Federation, which said total sales for the Thanksgiving holiday period fell 11%.
