Deskside Diaries – 8.8.18

Here, the brands and executives CEW Beauty Insider chatted with over the past week including a company that relies on AI and genetic testing to improve a user’s general health; an app that measures a brand’s influencer marketing I.Q; and, new retail and brand updates happening with Glow Recipe.

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5 Minutes with Mally Roncal

New York-based celebrity makeup artist, Mally Roncal, discusses her partnership with Guthy-Renker, biggest lessons learned when launching her brand and advice for newbies entering the business.

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Eyeko: Personalized Mascara Service Now at Saks

The British-born beauty brand that focuses squarely on the eyes joins beauty brands Trish McEvoy and Blink Brow Bar on the fifth floor. As for the newest curated service, Eyeko saw a need for customized mascara that caters to a person’s unique lash needs and lifestyle.

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Eye On The Prize

The eyes have it as prestige beauty brands find new ways to slow down the signs of aging.

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New Product Alert: GlamGlow BrightMud Eye Treatment

There’s no real reason to say third time’s the charm for GlamGlow, the LA-based skin care brand that’s taken specialty retail by storm. This month, GlamGlow unveiled its third product, BrightMud Eye Treatment, a tap-on, wipe-off treatment developed as a quick fix for Hollywood’s elite.

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What Makeup Will You Be Wearing This Year?

Predicting what consumers will be gravitating towards in 2013 doesn’t take a crystal ball—just a friendly chat with some of beauty’s movers and shakers. And Bluemercury’s Marla Malcolm Beck was a welcome volunteer to talk about what she’s expecting will sell this year.

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