Eyecue Insights, an AI-powered marketing intelligence platform for visual content, has published a report that analyzes the impact of the BLM movement and the current state of visual diversity in the beauty industry.
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For this special report, Eyecue analyzed the performance on Instagram of over 60 leading global legacy, prestige, indie and disruptor brands in the beauty industry.
Here, the brands and executives CEW Beauty Insider chatted with over the past week including a company that relies on AI and genetic testing to improve a user’s general health; an app that measures a brand’s influencer marketing I.Q; and, new retail and brand updates happening with Glow Recipe.
New York-based celebrity makeup artist, Mally Roncal, discusses her partnership with Guthy-Renker, biggest lessons learned when launching her brand and advice for newbies entering the business.
The eye cosmetics brand was acquired for an undisclosed amount.
Which eyeliner looks ruled in March? Perfect Corp. shares the top five liner looks tried on by YouCam Makeup users during the month.
More than two million users in the U.S. applied eye shadow in the YouCam Makeup app, revealing which shades stole the spotlight for the month of January.
The British-born beauty brand that focuses squarely on the eyes joins beauty brands Trish McEvoy and Blink Brow Bar on the fifth floor. As for the newest curated service, Eyeko saw a need for customized mascara that caters to a person’s unique lash needs and lifestyle.
The eyes have it as prestige beauty brands find new ways to slow down the signs of aging.
There’s no real reason to say third time’s the charm for GlamGlow, the LA-based skin care brand that’s taken specialty retail by storm. This month, GlamGlow unveiled its third product, BrightMud Eye Treatment, a tap-on, wipe-off treatment developed as a quick fix for Hollywood’s elite.
Predicting what consumers will be gravitating towards in 2013 doesn’t take a crystal ball—just a friendly chat with some of beauty’s movers and shakers. And Bluemercury’s Marla Malcolm Beck was a welcome volunteer to talk about what she’s expecting will sell this year.
