Instagrammable Beauty

Here are some of the key aesthetic trends that help boost a product’s social media presence.

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Indie Spotlight: Farsali

Digitally native beauty brand, Farsali, bridges the gap between skin care and makeup with a range of multi-tasking, innovative and visually appealing products that are rapidly making their mark on Instagram.

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October’s Top 10 Cosmetics, Skin Care and Hair Brands on Social

Notably, NYX Professional Makeup landed among the top three in cosmetics thanks to influencer Halloween-related content; Farsali claimed the top spot in skin care, fueled by the release of its Jelly Beam highlighter; and the hype of Wella’s TrendVision competition was responsible for its impressive growth for the month.

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