Maybe appearances shouldn’t count, and maybe people shouldn’t be allowed to pass judgment based solely on how someone is dressed, but it happens. Let’s face it, you’re branded the minute you walk through the door. Robin Fisher Roffer, Founder and Chief Executive Officer, Big Fish Marketing, Inc., is a brand strategist for the digital age and a leading reinvention specialist. Her blog recently discussed just how much appearances count in business. Here’s what she had to say.