Drew Barrymore Enters Lifestyle with ‘Dear Drew’ for Amazon

Following in the footsteps of fellow stars such as Gwyneth Paltrow, Reese Witherspoon and Blake Lively, Drew Barrymore has launched a lifestyle brand in collaboration with Amazon Fashion. Here, Beauty Insider explores why the range, called Dear Drew, will be a massive success.

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Beauty Voyager: London Calling

London is on everyone’s radar right now, Hello 2012 Summer Olympics! And at the city’s most influential beauty destinations—from Selfridges department store to Space NK to tastemaker boutique Lost in Beauty—customers are looking for products with real results, particularly in the skin care category. Here are what retailers said are driving sales now.

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What You Wear to Work Matters

Maybe appearances shouldn’t count, and maybe people shouldn’t be allowed to pass judgment based solely on how someone is dressed, but it happens. Let’s face it, you’re branded the minute you walk through the door. Robin Fisher Roffer, Founder and Chief Executive Officer, Big Fish Marketing, Inc., is a brand strategist for the digital age and a leading reinvention specialist. Her blog recently discussed just how much appearances count in business. Here’s what she had to say.

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