May Product Watch

CEW Beauty News has compiled a list of beauty launches for May, and how sales and communications plans will adapt to the new climate, including donating proceeds to those affected by the pandemic.

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Deskside Diaries: First Aid Beauty Enters Cannabis Sector

First Aid Beauty is the latest beauty brand to offer a skin care product infused with oil from the cannabis sativa plant, also known as hemp seed oil. Other desksides includes OZNaturals, a cold processed skin care line, and Unwash, a professional co-washing system.

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Indie Spotlight: First Aid Beauty

This year the company has plans to celebrate its best-selling Ultra Repair Cream all year long, starting with the launch of a complexion version of the popular item, which will be available in five shades.

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Stepping Up SPF in Skin, Sun Care

The prestige category has stepped up its game by offering new technology, activation and application processes, ingredients and even how formulas respond to water.

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