This month’s roundup unveils innovative skin care and hair care products targeting consumer’s self-care routines, eco-friendly beauty options and the latest must-have antibacterial soap.
From custom filters to hashtag campaigns to virtual events, brands are offering convenient and interactive experiences to drive excitement and reach consumers where they’re shopping.
CEW Beauty News has compiled a list of beauty launches for May, and how sales and communications plans will adapt to the new climate, including donating proceeds to those affected by the pandemic.
Building on its problem-solution heritage, First Aid Beauty has launched a new franchise, FAB Pharma, a collection of pharmacy-inspired skin care products.
First Aid Beauty is the latest beauty brand to offer a skin care product infused with oil from the cannabis sativa plant, also known as hemp seed oil. Other desksides includes OZNaturals, a cold processed skin care line, and Unwash, a professional co-washing system.
This year the company has plans to celebrate its best-selling Ultra Repair Cream all year long, starting with the launch of a complexion version of the popular item, which will be available in five shades.
Beauty Insider highlights a few beauty brands who are changing the game in the race for mass Millennial appeal.
The brand will be adding new shades to its skin tint and highlighters and will be releasing two hydrating products in January 2018.
Which brands are favored by Millennials? NPD’s Karen Grant points to beauty’s leaders, while brands explain their strategy.
Beauty Insider presents several athleisure beauty brands that go the distance in bridging the gap between fitness and beauty.
The prestige category has stepped up its game by offering new technology, activation and application processes, ingredients and even how formulas respond to water.
