Lessons in “Ueber” Branding

Some brands just have it. This topic was on deck Tuesday, October 13, during a presentation at FIT by JP Kuehlwein, Executive Vice President of Frédéric Fekkai, and co-author of “Rethinking Prestige Branding Secrets of the Ueber-Brands.” A brand-building panel followed, featuring executives from Moleskin America, The Laundress, CO Bigelow Apothecaries and Dunnhumby. Here, seven key learnings Beauty Insider identified for CEW members.

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FIT Graduate Students Predict Future Beauty Landscape

A booming men’s market, beauty retail franchises and a plethora of gender identifications will define and direct the beauty market in 2030, according to research presented by the 2014 graduates of FIT’s Cosmetics and Fragrance Marketing and Management Master of Professional Studies.

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A Brave New [Digital] World: How It Affects Beauty

FIT’s annual Capstone Research Presentation by the 2013 graduating class of the school’s Cosmetics and Fragrance Marketing and Management 
Master’s Degree Program has made the rounds, for sure. In addition to its initial presentation to the beauty industry in June, this year’s Capstone Research, titled “Beauty In a Digital World”, was also unveiled at HBA Global Expo, Macy’s headquarters for their senior management staff, and most recently, Cosmoprof North America.

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A Charity to Support Digital Doyennes

Beauty is on a mission to attract more women to the digital realm.

The Fashion Institute of Technology (FIT) Cosmetic and Fragrance Alumni Association (CAFAA) is holding its first annual charitable event to help raise $25,000 to fund a scholarship in the technology and engineering sector in partnership with L’Oréal USA’s in-house digital women’s group, Women in Digital, and SoulCycle, the indoor cycling class in New York.

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L2’s Scott Galloway, Maureen Mullen on Brands As Media Companies

Tuesday evening kicked off FIT’s first event of 2013 from the Cosmetic and Fragrance Marketing and Management Master’s in Professional Studies Alumni Association titled: Brands As Media Companies. Presented by L2 Digital Think Tank’s Scott Galloway and Maureen Mullen, the event was held at the House of Bumble, and sponsored by The Estée Lauder Cos., and shared with dozens of brand employees (from Estée Lauder, Procter & Gamble and Unilever, to name a few) insights on today’s digital realm. Here, some of the most exciting data. (Photo Caption, from left: Frank Fronzo, The Estée Lauder Companies; Teril Turner, Bergdorf Goodman; Scott Galloway, Founder, L2 Digital Think Tank; Maureen Mullen, Research and Advisory Lead, L2 Digital Think Tank; Peter Lichtenthal, Global President Bumble and bumble and Smashbox; Carly Guerra, ELC & President F.I.T. CAFAA; Alex Fritsch Gil, The Estée Lauder Companies; Mark Polson, Vice President Creativity and Innovation, The Estée Lauder Companies.)

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