Dose of Colors’ Big Foundation Launch
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Fenty Beauty’s 40 Pro Filt’r Foundation shades ushered in a new era in inclusive beauty. Here, CEW Beauty Insider rounds up some of the latest shade-inclusive brands, from prestige to drugstore, offering 40-plus shades, the unofficial ‘threshold’ number for inclusivity.
In this special report, Mintel shares how emerging seasonal trends are impacting color cosmetics and identifies what opportunities lie ahead for the category.
The color matching app aims to deliver a customized, all-in-one complexion formula individually blended to match a user’s skin tone in about a minute.
The brand has created a foundation inspired by the selfie generation, and is launching its first ever brand campaign.